Wednesday, October 22, 2008

Would you like fries with that?


Why are people drawn to McDonald's? Is it for the mouth watering burgers? Is it for the unforgettable meals? Maybe it's because of the earth shattering fries and top notch service from a few select High School students?

Ray Kroc came up with a SYSTEM that was predictable, speedy, and low in prices. He then turned around and SOLD that system to franchise owners. His system was simple and allowed high school students to work a business that consistently turned beef into cash.

Let's face it. People don't buy a McDonald's franchise so they can sell delicious food. They're in business to make money and Ray Kroc sold that opportunity in a box...and called it McDonald's.

Here's a thought: Network Marketing has nothing to do with your company or product.

(As much as I love my product....this is the truth).

If your product holds real value and offers a solution to the consumer...that's all that matters.
Whatever business or product you are offering...understand that somewhere, someplace, someone is offering something more unique, more economical, more convenient, better tasting, and better packaged.

So....what separates you from the rest of the pack? What do YOU have to offer that others don't?

The answer: YOU.

Network Marketing is about "Marketing". And the business you are marketing is YOU Inc.

You are the CEO, President, Sales Manager, Marketing Director of the hottest company on the planet. YOU!

Think about it. What makes McDonald's so appealing? It's the predictable experience. You know what you're going to get. You know that you can order a happy meal and your child will love it....why? Because somewhere deep inside that goofy little box is a 25 cent toy. Cheap? Maybe, but your child will love that little toy and the experience will be worth every single little cheap burger you eat!





This is called personal branding.....and attraction marketing. People will follow you and listen to you...because its YOU!! The fact that you have an outstanding product is just the cherry on the sundae! Or should I say...."Would you like Fries with that?"

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