Nobody that went looking for a drill actually wanted a drill. It's true. You might be thinking I'm crazy for bringing this little theory to the table. Just think about it. The last time you went out to buy a drill were you REALLY looking for a drill or were you looking for a way to create a HOLE?
Deep thought eh? When people go looking for something....what they are really looking for is a solution to their problems. People don't join your business because of the product, or the company. In fact, they don't join a business because of YOU. Unless...you seem to be a person who sincerely and seriously points to a solution to their problem.
If a friend looks at your business and can answer YES to 3 questions...they'll join.
1. Can I do this? or is this so complicated that it guarantees my failure?
2. Will this offer me a solution to my problem?
3. Is this the right leader to follow?
Every person has a RIGHT to dream. So....discover what kind of HOLE they are trying to make and point them to the right tool to create that hole. YOUR BUSINESS with YOUR LEADERSHIP.
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