Monday, December 22, 2008

The 3 Month Plan

A few years ago I learned of a marketing strategy from the #1 distributor of a top health and wellness company. (I'll call him Jet)

Jet had spent few years in sales before joining the company and brought with him the skills and drive to work a marketing plan he devised. It was a basic and simple 'numbers' strategy plan.
Here's what it looked like:

If you were to call 100 leads over the phone...eventually (because of the numbers) 3-10 people would join your business opportunity.

Knowing that number is what set Jet free...and he went on a major calling campaign. Over the next 90 days Jet personally called 9,000-10,000 leads. Seem aggressive? Seem crazy? Maybe. But, Jet didn't just become #1 in his entire company by mistake. He set himself up to succeed. He set himself up for the MOMENTUM.

What would happen at the end of 90 days if you called 10,000 leads and only had a 3% response? (You would sponsor 300 new leads into your business opportunity!!)

Now....lets equate that to money using power start bonus (depending on if your opportunity has a fast start bonus). If you made an average of $60 per person, you would make $18,000. Not bad for 90 days of work...and that was only showing a fast start bonus check...not including additional income made from streamlining and duplication. And if the same 3% came into the business with a major start up (lets say $390 commission) that would pay $117,000. ($390 x 300).

What would happen if any of the 300 decided to do the same thing over the next 90 days? You would completely set yourself up for success.

If you had a higher success rate and had a 10% response you would make a staggering $60,000 in 90 days. Could you use an extra $60,000?

This plan is 100% and works. I have seen it work for several business friends of mine (Cynthia, Jim) and it works if you work. It isn't easy, but the numbers never lie. The only hard part is dealing with rejection (considering you will most likely be rejected 9,000 times) but if someone paid you $60,000 for being rejected a few thousand times...would you do it?

So...here is the plan.

1. Buy your leads or develop your own leads. either way you need between 3,000-4,000 leads a month. You should plan on making 125 dials a day (Monday-Saturday) and only allowing a max of 5 minutes a conversation.

2. Keep this a sorting process. You aren't recruiting ANYONE. Only the serious....its a numbers game. Next. The right people will shine.

3. 9,000-10,000 leads in 90 days!

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