3rd Party Verification

Whatever business you are in (and whatever income level you are at) if you are not using 3rd party verification you are missing a significant part of your business that could easily double or triple your business.

What is 3rd party verification?

It's when a 3rd person joins the conversation, presentation, and gives their story.

Don't blow this off. When used properly its very powerful.

Let me give you a few examples of 3rd party verification.

#1 I talk with Sally Sue about product XYZ and she is excited about our conversation. She gives buying signals and I ask a closing question: "Would you like to get started today?" Even though Sally Sue in sincerely interested....she does the totally normal human reaction. She takes two steps back and says the normal response: "I have to think about it" or "I have to talk it over with my spouse". I give Sally Sue a brochure and business card and tell her that I'll call her the next day. (In most cases.....lost sale, lost prospect) However, the next day Sally Sue calls on the phone (pleasant surprise) and says: "I was talking with my sister about your product and she said that she read an article about it and heard that its amazing stuff.....when can I buy XYZ?"

What happened was 3rd party verification. The 3rd party was Sally Sue's sister. It doesn't matter who the 3rd party is...and in this case it was just dumb luck, but it happens when word is getting out about your product or service.

#2 You are talking to Bobby Joe about product XYZ and he is interested. You stop your presentation and 3-way another business leader from your organization and have him/her briefly share their story over a cell phone (or 3-way telephone call). Bobby Joe hangs up and says, "Wow, that's really interesting. What do I have to do to get started"

3rd party verification is powerful because it allows a different person with a different personality to interject their thoughts, story and philosophy.

#3 You are talking on your cell phone on an airplane and the person in the neighboring seat says: I'm sorry I couldn't help but eave drop on what you were talking about...that sounds really interesting. At that precise moment a complete stranger pops their head over the back of the seat and says: I'm sorry to interrupt but is that product XYZ? Because that stuff is amazing and has done wonders for my mother.

NUFF Said.....The 3rd party verified who you are and your product....and the person sitting next to you didn't even know the 3rd party.

The trick to 3rd party verification is....#1 Don't interject..let the 3rd person tell their story. #2 Don't dump all your information on a person...only give them a little. Less is more. Peak people's curiosity. Give a break outline of the "kind" of business you are in...(work at home, its international business, its a nice change from days in corporate America, go where I want to go because its fun, I can work my business from anywhere..virtually where ever I have a phone and computer access, it provides a lot of freedom.) Give a business card, and if you want I can send you some information.......#4 CHANGE THE SUBJECT!!!! (This is the secret) Take away the cookie....change the subject off yourself and start asking about them. (The point is to get people to pursue you and not CHASE THEM!)

Get the information of your Up-Line, Side-Line, and Down-Line...PHONE NUMBERS. Why? So you can use the ENTIRE team and not just one individual. Find out when people on the team are available for 3-ways, get on instant messenger for easy access, twitter, facebook.....

Make a voicemail call and get several people on your team to give their short testimony or story so a 24 hotline is always available for 3-ways....24 hours/7 days a week.